If you thought the world didnt necessity another prepared food distribution and give service, apparently youd be wrong, as the newly minted startupTerritoryhas managed to pull in $6.7 million for its healthier feeing options.
The Washington-based company formerly known as Power Supplyraised the money as it appears to expand to brand-new geographies and consolidate its position in the Washington, DC, Southern California and San Francisco markets itsalready operating within.
The timing is propitious, as another spin on the banquet give service, Maple( which was backed by the Momofuku-famous celebrity cook, David Chang) has just shut down. Another prepared food give company, SpoonRocket, shut downlast year.
Maple (@ maple) May 8, 2017
Territoryhas what investors and the companys founders hope is a fresher take over the food preparation and distribution play. The company taps neighbourhood cooks for its furnish and makes them pre-determined menu or parts selectedby nutritionists or healthcare facilities that they can use to fulfill client orders.
The company are reflected in 2011 when co-founders Patrick Smith and Robert Morton, old colleagues from the financial analysis website The Motley Fool hooked up with Jeff Kelly and Josh Krieger two DC-based food entrepreneurs.
The company launched in DC in 2011 and expanded in 2015 to Los Angeles, followed by San Francisco last year, and Dallas earlier this year. The slow expansion is a reflection of the methodical mode in which the company approaches growth.
To date, Territory has served 2 million banquets throughits roughly 350 distribution spots and give service.
The secret to the companys success so far has been its go-to-market strategy, which are dependent on reaching out to clients through places like gyms and wellness centers.
Its pre-prepared food for the crossfit situate, a client base thats a reflection of the founders own lifestyle.
After having rejected my health for a long period of time I popped up and I realized my mortality was becoming pretty evident, supposed Smith. It contributed me to a commitment around fitness and nutrition. At the time, he said there were few corporations that really offered the type of dietary options he felt he required. So he founded his own.
Smith and his co-founders arent alone, according to Morton. The 20 -something to 40 -something professionals committed to healthy lifestyles are naturally occurring hives of people, he said.Territory spouses with the owners at the gyms and workoutfacilities that that population frequents and encourages those hives to pitchTerritory banquets as part of a health lifestyle for their customers.
The ready-to-eat banquets are prepared by cooks who are working in concert with nutritionists on menu plans.
Initially banquets came in paleo-diet or omnivorous options.
With the brand-new financing, the company will offer diets adapted to a 30 -day dietary reset that will identify foods that have a negative impact on craves, metabolism, digestion and inflammation; MedStar Healthymeals that are 350 to 600 calories, contain 30 to 60 grams of carbohydrates and fewer than 750 milligrams of sodium with no more than 7 grams of saturated fat( the dietwas based on guidelines from the American Diabetes Association and the American Heart Association ); a Mediterranean diet, designed by celebrity dieticianAshley Koff RD; and diets for brand-new and expecting the women and macronutrient banquets are also on offer.
Each meal rates $13.
Territory 2_Box and packaging