Britain’s health service uses GIFs to explain why it needs more black people to donate blood

Why it is calling for more folks to donate blood, even the NHS has launched to describe.  

Using celebrity GIFs and slang, the Blood and social networking group seemed to be trying to fend off potential allegations of racism when describing that blood bands are more or less prevalent in different ethnic groups:  

“So black men and women are more likely to have, say, B negative blood. It’s not to say rsquo; t & people can be B negative, or that all men and women are B negative. It only means individuals from the exact cultural background are more likely to possess the blood groups. And for blood transfusions to operate, you want well matched blood groups.”

People from Black African and Black Caribbean cultural backgrounds are also more likely to possess the rare subgroup called Ro — about “ten times more likely than a white man,” that the NHS said.  

The Ro subtype is important to the management of sickle cell disease.  

Sickle cell disease is a genetic disorder of haemoglobin, which induces individuals to possess abnormal or “sickle-shaped” red blood cells. Patients with this disease depend on transfusions for the rest of their lives, hence the demand for individuals with Ro subtype to donate blood.  

People on Twitter praised the ribbon:  

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