Actress Maisie Williams, best known for her role as Arya Stark on Game of Thrones, is the latest celeb to venture into technology entrepreneurship, with the launching of a new company geared toward linking creatives, called Daisie. Available later this summer as a mobile app, Daisie will offer a stage where creators can network, like, share and collaborate on projects in just a social media setting.
The general goal is to help newcomers gain exposure for their work when linking them with other people who can provide guidance as they continue their professions.
Williams, that advocates for women’s rights, also sees Daisie as a tool which could give women from the creative community the capacity to promote their own work and be discovered in a more appropriate way than is frequently the case today.
This talks to the sea change underway in the creative sector, where people are rapidly dismantling the old methods of doing things; and where the people who took advantage of their old system are being called out for things such as sexual harassment and misuse, and losing their own jobs.
In that light, the launching of an alternative network for talent discovery and cooperation appears especially relevant.
“I couldn’t be more happy about the change we are seeing in creative industries as well as the movement towards women getting truly appreciated,” stated Maisie Williams, in a statement concerning the app’s advancement.
“I need Daisie to give other creatives the opportunities I was lucky enough to receive at the start of my career. Daisie will split down the archaic gap between creative and youth jobs; offering new opportunities for people to collaborate, learn and create — establishing a new way for talented people to be discovered and used,” she explained.
The organization, which is co-founded by movie manufacturer Dom Santry, also intends to address the problems of trying to use existing social networking websites, such as Facebook, for self-promotion functions.
“Social media could be a very lonely place, and someplace that doesn’t inspire cooperation or nurture meaningful relations,” explained Santry. “It’s quite simple for creative voices to get lost in programs bombarded with ads and unimportant articles; we’re hoping to eliminate these, providing a concentrated, business specific platform. ”
The app’s growth is still in its early phases, the company tells us.
The tech group, led by U.K.-based Tim Novis, is only 4 weeks into a 10-month construct, to give you an idea of its own progress. The anticipation is that Daisie is going to be ready to launch in the App Store and on line by August, 2018.
The company is also working with WME to gather a talent roster that will be participating in Daisie at launching. March will confirms some of those people. (Daisie’s group is actually flying to L.A. in February to lock in names, we know).
In addition to building a social network for talent discovery and cooperation, Daisie intends to generate revenue in almost Tinder-like fashion.
The app will offer a “Plus” program that opens locked regions of its website and allow the use of additional features, such as the ability to toggle on or off a “searching for work” placing, for example.
But neither the website nor app will display advertisements.
The app has yet another advantage for Santry and Williams, too.
It may be a potential source of new talent because of their U.K. production company Daisy Chain Productions, that was set up combined with Bill Milner. The company has a similar goal to Daisie, in fact: jobs with a focus on youth and ability development, as ScreenDaily reported last fall.
Santry can direct Daisie as CEO, handling its daily surgeries.
On the other hand, the company is going to provide the network time to grow prior to tapping into Daisie’s creator community for its own ends. For the first six months, there’ll beldquo;no observable synergies” between Daisie and Daisy Chain Productions, the company informed TechCrunch.
Afterwards, both will come together to make articles by choosing the most talented people on the website.
Given that Daisie isn’t yet available, the website is currently accepting email sign-ups to be alarmed about its launching.
Picture credit — Maisie Williams (lead picture): Kerry Hallihan