8fit, a health and fitness app that offers tailored workout and meal plans, closes $7M Series A

8fit, a popular health and fitness app that offers tailored workouts and food plan, has raised $1 million in Series A financing. Backing the round are Eight Roads Ventures and VCs Creandum. It brings total funding for the startup to $10 million.

Separately, a source tells me that the organization is currently generating over $1 million in recurring revenue from selling fitness and meal plan subscriptions. 8fit declined to comment on active monthly customers, otherwise or paying or earnings. Each of the startup would say is that it has 10 million registrations into the app.

Launched in 2014 from Pablo Villalba and Pedro Solá, the 8fit app tries to distinguish itself from the plethora of either fitness or recipe apps on iOS and Android, with a focus on personalisation and from recognising that a mix of nutrition and exercise or meal preparation is the best path to a healthy lifestyle.

The 8fit app combines High Intensity Interval Training (HIIT) and yoga workouts designed to be done anywhere, anytime with “healthy, nutritious meal plans based on actual food,” customised by food category or special components. The customised plans are tailoreds fitness level and goals, whether that goal is muscle gain, weight loss, enhanced endurance, or simply more assurance, says the organization.

In this sense, 8fit co-founder and CEO Villalba tells me, that the startup is competing against conventional and incumbent meal plan and exercise services such as Weight Watchers who, he argues, have fought to transition into cellular, rather than other fitness or recipe apps per se. Noteworthy, despite being headquartered in Berlin, over 50 percent of 8fit registrations are located in the U.S.

Moving forward, the company is planning to focus on the U.S. market as well as use a number of this Series A to spend in more editorial material, in a move which will position 8fit as a networking company up to a technology firm.

Villalba’s thinking is that it is not enough to tell users exactly what to do, and count calories or steps etc., but that to stay inspired they will need to understand the reason why they’re doing it. In other words, education is key to motivation and consequently is an important component to helping people become healthy and fit.

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