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A former NBA agent wrote that an agent’s job is to “manage their players’ market, not create it” before the NBA draft and that agents can only help players make the most of interest they are already generating.
Agents will sometimes try to recruit clients by selling their ability to influence NBA teams.
Similarly, agents do not have the pull to guarantee clients a spot in the NBA combine.
With the NBA Draft a little less than two months away, former NBA agent Matt Babcock has begun a series of columns for Sports Illustrated pulling back the curtains of the pre-draft process. And in his first entry, he gave an interesting insight into what he feels is the biggest misconception about NBA agents.
“I truly believe an agent needs to manage their player’s market, not create it. That is probably the biggest misconception of an agent’s role, in my opinion,” Babcock wrote. “During the recruiting period, agents often lean on selling players and parents on how powerful they are and how much influence they have with teams. There are certain steps that can be taken by an agent to promote a player and improve his market, but there’s really only so much that can be done.”See the rest of the story at Business Insider
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