2017 is currently wrapping up, which means best-of lists are already upon us. In one of the year’s most pleasant surprises though, Rihanna’s makeup line Fenty Beauty has secured a spot on Time‘s finest creations for 2017 listing.
Should youre unfamiliar with Fenty Beauty, the pop star launched her cosmetics line in September. Unlike many designers who largely concentrate on lighter skin tones, Fenty Beauty provides shades that complement equally albino girls and Black women–and many, many more shades in between. Beauty models are diverse, challenging the beauty industry that is oft-whitewashed.
“It was also important that every girl felt included within this brand,” Rihanna told Time. “We are different so we started from the gate with the 40 base shades. ”
. @TIME mag called @fentybeauty one of the 25 greatest inventions of 2017! I'm honored and I have to send love to everyone who's supported this brand from the 2months that peopleve been here! Glory to the Most High. https://t.co/sGxsiO6wxA pic.twitter.com/GsPG64A93P
— Rihanna (@rihanna) November 16, 2017
Fenty Beauty went viral when the makeup line first hit store shelves and, in its short life because, has encouraged other businesses to eventually take girls of colour’s attractiveness wants seriously. Oh, and yes, the Bad Girl loves what her fans do together with all the line, even if that involves setting makeup on flame. So it goes without mentioning that Fenty’s set on Time’s top 2017 creations has made many girls happy.
— RIH🎈 (@Victtorr4) November 16, 2017
It’for creating a brand that eventually every boy and girl of any skin colour can utilize therefore exactly what you guys deserve 🙌🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿
— Romy (@badg4lrihanna) November 16, 2017
I’ve been buying a new thing every other paycheck. I LOVE your line and so does my daughter!
— Melanie Dione (@beauty_jackson) November 16, 2017
God bless you @rihanna and we’re so blessed and honor to have such amazing singer to possess!! And I am so inspired by your music, style design'therefore, @fentybeauty, @FENTYXPUMA that I am feeling really happy for you, and you take my breath away!! Congratulations to you,
— Jodie Rose (@JodieRo51460119) November 17, 2017
Timing‘s fame is fine, of course, however Rihanna doesn’t need journalists to inform her that she’s’s making girls of colour feel heard.
“This TIME honour is merely an authoritative recognition but the real power is in the way that Fenty Beauty has truly transformed the way women of colour feel about themselves.” – me ❤️ https://t.co/0leeZeFMYv
— palesa (@palesakgasane) November 17, 2017
I broke. pic.twitter.com/moFHElsGpj
— BadGalRiRi (@CatchMeRih) November 16, 2017
Justt expect Fenty Beauty to stop with its present line. Rihanna has her sights set on making room for girls of colour in the beauty industry.
“The options are basically unlimited in the world of beauty, and I love challenges,” she clarified to Time, “so I’m going to continue to have fun and push the boundaries within this business. ”
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