Patreon has fed a hotbed of homemade art and bootstrap media. Now it’s would be interested to get more professional.
The crowdfunding platform launched a sleek brand modernize and a host of new creator tools on Wednesday in a bid to casting itself as a serious business builder for scrappy bedroom artists and established entertainers alike.
Among the brand-new aspects are Patreon’s own paywalled take on Snapchat’s narratives aspect( a seeming rite of passage for social tech companies these days ), as well as a partnership for gated livestreaming. Architects will also have more measurement options to better understand their subscriber bases.
It’s all wrap in a minimalist new brand image meant to emphasize Patreon’s role as a comprehensive toolkit for independent artists. The whole push is currently in the works for more than a year.
“We hope that it sort of legitimizes professional artistrythe modern version of professional artistry, ” CEO and founder Jack Conte supposed. “It is the future for creators in terms of how they’re going to make money and scale firms going forward.”
The announcement was punctuated by report that a handful of high-profile performers lately decided to take their abilities to Patreon, including surrealist comedian Tim Heidecker, stand-ups Bill Burr, Adam Corolla, and Al Madrigal, and motivational orator Lewis Homes.
Unlike crowdfunding challengers like Kickstarter and Indiegogo, Patreon lets founders charge a repetition subscription cost and lock content behind tiered paywalls.
It’s proven to be a popular alternative to nickel-and-dime digital ads for enterprising online builders, especially as tensions have mounted between platforms like YouTube and Facebook and their most prolific posters.
“Journalists and podcasters and web comics and photographersanyone who throws creative stuff online is being globally devalued by the economy and how we treat artists and the infrastructure and frame of web that we’ve lay out for turning attention into dollars, ” Conte said.
Conte, who’s a musician by commerce, was himself one of those dissatisfied web artists when he founded Patreon in 2013. After posting a slam music video to YouTube, he was dismayed was discovered that his millions of views translated into tens of dollars in advertise revenue.
“At the end of that whole thingthat 3 month of job and struggle and vigor and robot-building and set-building, 18 -hour periods and $10,000 and straining my savings accountat the end of all this, I post the video to YouTube and it gets over a million views, and I get super excited, ” Conte said.
“Then I log into my YouTube dashboard and my paycheck was $150 in ad earnings.”
Conte craves Patreon to provide the same level of tech as large-scale platforms without forcing founders to strain for a fractional slouse of mass-audience pennies.
Whereas Snapchat and Instagram still haven’t offered their users a means to make money through their apps, Patreon’s version of a “stories” feature, an app called Lens, will only be available to paying subscribers of a given account.
While a social media give might seem like a left-field alternative for a company of Patreon’s nature, Conte said there was a lot of demand for it among creators.
“Creators were already trying to do that anyway, and we’ve simply removed a lot of the resistance and stirred it lane easier for them, ” he said.
The company is similarly taking on Facebook Live and Twitter’s Periscope through a new partnership with Crowdcast that will let users stream members-only live video.
For further audience partitioning, a feature called Early Access will add the option of defining a set period in which a piece of the information contained will be limited to customers before it’s unlocked for the web at large.
New audience ascertains will help builders better understand who’s paying for their work and designing business simulates to accommodate them.
Taken together, the suite of new tools is supposed to give customers all the building blocks to design a small media business and attract the class of professional artists who already have that business mindset.
“There have been these architects launching in the past year and a half that have really objection our concept of what Patreon can be, ” Conte articulated. “They’re basically scaling media corporations and they’re financing the whole thing through our membership.”
This post has been updated to include the finalized version of Patreon’s app icon . em>
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