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How Do You Sell Really Fast Wireless When Its Really Fast Already?

In a gold mine hundreds of feet beneath the boreal forests of northern Sweden, Ericsson AB is seeking the reply to an existential question: Why does anyone really need 5G wireless support? The distressed telecommunications equipment maker, suffering as earnings of 4G technology falter, has bet its future on the fifth generation of cellular, which can be predicted to link billions of devices to the net with links fast enough to transfer a feature film in under a second. But even with initial 5G standards poised to be determined next year, nobody is sure what applications and services will make clients hand over the billions of dollars the systems will cost to build. “We will need to research this to understand what we’ll use it for,” says Peter de Bruin, an Ericsson engineer who made the model 5G system the company built from the Kankberg mine, 500 miles north of Stockholm. “such download rates aren & #x 2019’s advantages;t obvious. ”

The Kankberg mine.
Resource: Boliden

The 50-year-old mine is one of dozens of locations worldwide where Ericsson and its primary rivals, Nokia Oyj and Huawei Technologies Co.. , are analyzing equipment for 5G, which will likely see its initial large-scale industrial deployments in 2020. Nokia has worked with China Mobile Ltd.. To reveal how ambulances may utilize 5G to stream patient X-rays to emergency rooms since they race toward hospitals. Huawei has showcased a liberally driven automobile. Ericsson, which has dedicated the bulk of its 24,000 engineers to 5G, is involved in about 20 projects, including the highest-profile test, in February at the Winter Olympics in Pyeongchang, South Korea. There, the Business is working with KT Corp.. and Intel Corp.. On a system that will direct self-driving buses throughout the athletes village and allow fans to have the action live from tiny cameras embedded in the helmets of bobsledders. “We’ve talked for a long time about 50 billion devices that are connected, but we will need to know what they’re,” De Bruin says.

Ericsson, Nokia, and Huawei are growing 5G radio components; chipmakers Intel and Qualcomm Inc.. Have showcased modems; and programming homes are composing a lot of the code that can make the techniques tick. Very small pieces of software or equipment that become a part of this standard could bring riches. The 5G Forum, an industry group, predicts the 5G services and equipment market will reach $1.9 billion in 2026.

Those amounts will depend on industries from health care to manufacturing discovering ways to utilize the technologies. Until that occurs, 5G’s advantages will be more mundane: improving the speed and quality of mobile services for consumers while dramatically lowering the energy needed for devices. That won’t meet some of the more futuristic promises of the technology, but “improving mobile broadband isn’t a bad place to begin,” says Daryl Schoolar, an analyst at researcher Ovum Ltd.. “You construct a base. ”

Ericsson CEO Borje Ekholm.
Photographer: Chris Ratcliffe/Bloomberg

The three equipment makers have endured from demand as 4G networks are largely complete in markets. Because it was ready for the downturn Ericsson is much more troubled than the others; its stocks plunged 30 percent following a profit warning last year. Even as Chief Executive Officer Borje Ekholm seeks to cut annual operating costs by more than $1 billion to improve profits, ” he’s vowed to keep on investing in 5G—maintaining “one foot on the gas pedal and one foot on the brakes,” he told Bloomberg Television.

Ericsson has assembled a community of approximately three dozen antennas to pay more than a mile of tunnels, using equipment that adheres to criteria, despite the fact that the first set won’t. Truckmaker Volvo AB has developed a remote-control front-loader for transporting stone. ABB Ltd.. Is supplying wireless devices to monitor air quality. And researchers in Sweden’s Lulea University have created sensors that monitor the stone for activity. Mikael Staffas, head of mining operations in Boliden AB, whoever owns the mine, says 5G will let the business and its providers produce sophisticated equipment that engineers may’t yet envision. “We get a infrastructure that is capable, and we need to think about exactly how to utilize it, & #x 201D; he says. &#x 2019; It & #x 201C;s a little uncertain, because nobody has really started building software. ”

    Read more: http://www.bloomberg.com/

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