Groupon is digging in to meals delivery.
Known for offering discounts at restaurants and yoga studios, the company is partnering with meals delivery app Grubhub.
Groupon customers will then have the ability to order meals from 55,000 restaurants available on Grubhub but through Groupon’s site and app.
The partnership also opens up the possibility for customers to redeem Groupon deals while purchasing Grubhub deliveries.
Groupon already has its “Groupon To Move” delivery service, which will now put Grubhub at the helm. Grubhub is also acquiring 27 of Groupon’s OrderUp food delivery markets. The Baltimore Sun reported the partnership led to 70 layoffs at OrderUp, a Grubhub-like business which Groupon bought in 2015.
After news of this partnership was published, the two firms saw their shares rise.
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