At this time of year, New Zealanders in the diaspora will do just about anything to get their hands on green gold. Now exporters have their eye on a wider market
To most New Zealanders, reckoning life without feijoas is almost unthinkable. Yes, this is marketing photocopy, but as with all the best marketing photocopy, it is also true. At this time of year, these small, smooth green fruit are plentiful in New Zealand, traded by the bucket for next to nothing and infusing everything from chocolate to crumbles, ice-cream to vodka with their distinctive, soapy-citrus flavour.
Physically they are unassuming, a little like elliptical limes of a darker green, but their preference dares description, which is rather objection for Pole to Pole, the company on a mission to promote NZ Feijoas around the world !. They give it a go anyway, in a guide for growers to sell your fruit.
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