Just in time for the holiday season, a group of prominent Los Angeles entertainment and technology executives have come together to back the new startup, Enjoius, which intends to make it easier for hosts to organize their ideal celebration.
Committing to the $1.4 million round of funding were Nancy Tellem, the executive chairman of both Eko Studio and former president of CBS Network Television; Daniel Murray, the Dollar Shave Club chief financial officer; Angela Mathes, who previously helmed ABC Daytime TV; and Kent Wakeford, an esports entrepreneur.
After Cunningham had his struggles planning a friend & rsquo; s birthday 27, founded by former Comcast press executive Christopher Cunningham, Enjoius launched.
After some analysis, Cunningham discovered a $200 billion market for party and event planning (like weddings).
Since 2014, Cunningham registering vendors which sell their wares through the Enjoius site, including numerous occasion professionals and has been perfecting the support.
“We promote articles and dinnerware,&rdquo. “[The site] helps manufacturers sell those products effectively and coating in information from local pros. ”
Enjoius is a lifestyle platform for how to throw a party, in which hosts and hostesses can get ideas. From “obtaining personalized event design services which makes it simple for them to get incremental advice and employ the right experts all on one stage to providing them tools to help them be effective and tools to reduce stress,” Enjoius is a third-party celebration shop, says Cunningham.
Typically, rsquo Enjoius &; customers are the people who need a little bit of guidance and will spend between $ 500 and $ 1,000 per occasion.
These are the “& rdquo, digital millennial mothers; Cunningham states. They’re between 25- re looking throwing a celebration.
Has a little bit of revenue but originally Cunningham focused on building the service providers and vendors that would bring customers out.
Th provider boasts 600,000 occasion professionals using its stage and it’s partnered with tastemakers and 140 celebrity stylists, like the host of PBS & rsquo the chef Lulu Powers, and Katie Brown; & ldquo; The Katie Brown Workshop. ”
Now, with his $1.4 million in hand, Cunningham is ready to explore money-making options, like taking a cut from the sales of home goods and party goods merchandised on the site, and via subscription services where manufacturers really utilize Enjoius as a marketing platform to get their stuff.
The next step will be to utilize people like Brown (who was also the former primary manufacturer at Yahoo, which is now a part of Oath, which possesses TechCrunch), to create articles for not only the Enjoius site, but also for YouTube and Instagram platforms as well.
Cunningham is a firm believer that this is the way that everybody will keep up with the Joneses, who are trying to keep up with everybody, who’re keeping them up.
“Today more than ever, people want to create their social events special and memorable they see on Instagram and Pinterest yet with much less stress and more fun Cunningham said in a statement. &ldquononetheless, they don’t even understand how to create them. Enjoius solves this problem and provides an all-inclusive guide that is modern to planning any occasion all. ”
The company’s pre-arranged guides which have sample photos — first product is its delivered celebration programs, lists of decorations and partyware, menu preparation and game ideas, and setup instructions and tips and techniques from experts.
For investor Nancy Tellem, the component that is branding is vital for companies which need to compete within an world. “rsquo & Enjoius;so revolutionary model is that the future of lifestyle marketing,” she explained in a statement.
Read more: https://techcrunch.com