Yumi, the Los Angeles-based newborn food bringing service co-created by former TechCrunch and Wall Street Journal reporter Evelyn Rusli andAngela Sutherland is ultimately open for business, with $4.1 million in seed investment fromVC firms Brand Foundry, August Capital andNEA, as well as several angels, including early Dropbox investor Ali Partovi, WordPress Matt Mullenweg, and Philip Krim, co-founder of mattress corporation Casper.
There are plenty of options in the child food market for parents to choose from, but Sutherland, a brand-new momma herself, wanted a healthier option for her little one without the hassle and cleaning process that comes with flogging up something in the food processor. She came up with Yumi to deliver perfectly pureed gnaws without all the carbohydrate and preservatives found on the convenience store shelf.
Like grownup meal delivery services, parents simply select a plan on the Yumi website, a cook organizes the meat in the Yumi kitchen and then the meals arrive in an insulated receptacle, along with ice packs to keep it fresh. Rates start at $50 per week for six meals and proceed from there( with dismiss for subscription projects ).
Yumi will give throughout California and doesnt have much in the way of meal bringing rival right now in the commonwealth but are likely to be soon be neck-and-neck with the New York-based Little Spoon, as that startup has told me it is proposed to roll out nationwide. Both companies do face some skepticism, as others have tried and miscarried at this modeling before. Still, Rusli told me in an earlier conversation she is confident Yumi has tested the market and has what it takes to succeed.
And sure, its easier for mothers to pick up an organic provide at their nearest Whole Meat, if health is the focus, but those containers of food may come with all sorts of preservatives you may not want your newborn ingesting. Plus, with provides like bell pepper soup and rose water overnight oats, Yumis food clangs scrumptious, even for adults.
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