Amazon is shaping Prime more affordable for more families.
The tech giant will give Prime membership at a discounted rate of $5.99 a few months to low-income households receiving government assistance, Amazon announced Tuesday.
Prime typically expenditure $10.99 a month, which comes out to about $132 a year, or $99 a year if paid yearly. Right now, households who have Electronic Benefits Transfer cardsused for food stamps through SNAP, WIC, and TANF benefitswill be able to secure discounted Prime membership for $5.99 a month, which comes out to about $50 per year.
We designed this membership option for customers receiving government assistance to establish our daily selection and savings more accessible, including the many accessibilities and amusement the advantage of Prime, ” Vice President of Amazon Prime Greg Greeley said in a statement.
Low-income customers need to have an EBT card to qualify for Amazon’s lower pricing but can’t pay for “the member states ” employing government benefits. Patrons can get up to four years of dismissed Prime membership, requalifying every year.
The discount is just for Prime’s membership fee , not for any specific goods or services available through Prime. Membership will come with all the usual Prime perks, including free two-day send and access to Amazon Prime Video.
Amazon said it plans to add more ways to qualify for this program in the future.
Amazon has constructed other efforts to reach low-income customers in recent months. In January, Amazon Fresh and other online grocers announced they would start accepting food stamps as payment through a pilot program with the U.S. Department of Agriculture.
Besides giving more families more alternatives in how they buy the things they need, these programs are good for Amazon’s bottom line. Amazon is already in a battle with Walmart as the place to buy things inexpensively and quickly and Walmart has long served low-income customers.
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