Adidas under fire for sending ‘you survived the Boston Marathon’ email

Adidas went under flame Tuesday for sending a apparently insensitive email that praised its clients for “surviving” this year’s Boston Marathon.

“Congrats, you survived the Boston Marathon! ” the subject line of the email read.

The sports apparel company mailed the congratulatory email to its subscribers along with a publicity about its Boston Marathon-branded extend gear.

Customers, however, instantly blamed the company for using the word “survived” in the headline, associating it to the 2013 Boston Marathon bombing that killed three people and injured more than 260 others.

“Hey @adidas , not the best choice of words for topics for email bangs to your members, you think? #BostonMarathon #BostonStrong #changeit, ” one Twitter user wrote.

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